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I build brands, properties, and systems designed to last. My gift is seeing the vision of what something could become — and understanding the structure required to get it there.

Over the last two decades, I’ve launched and scaled multiple companies, developed commercial and residential property, and stood on national stages — including Harvard. I’m honored for every opportunity. There was a time I chased accolades and pushed limits simply to prove what was possible. I don’t anymore. Today, I help others architect lives and businesses rooted in freedom.

Not freedom from responsibility — but freedom through structure.
Freedom through stewardship.
Freedom that comes from understanding both the short-term move and the long-term why behind it.

I love business. I love numbers. I hold a finance degree and I’m deeply detail-oriented — from capital structure to maximizing cap rates. I see real estate differently than most. I hold my real estate license with Bagley Commercial, where I focus on strategic acquisitions, land positioning, asset optimization, and advising owners on long-term value — from repositioning properties for sale to strengthening short-term rental performance.

I believe calculated risk — when paired with discipline and design — creates extraordinary outcomes. I also believe in following what pulls at your heart. We are driven by either motivation or inspiration. Sometimes we move because we must survive. Other times we move because we feel in our bones that we’re meant to build something.

Beyond the boardrooms and building plans, my life is beautifully full. My oldest son is heading out into the world, while my youngest is just learning to walk. There’s almost always coffee nearby — sometimes too much — and a house that’s loud in the best way.

Success has never come without loss. I’ve lost hundreds of thousands. I’ve made wrong decisions. I’ve misread seasons. And yet every chapter refined me. Every setback shaped me. I believe nothing happens without purpose — even the detours.

Growth is layered. In business and in life, we’re always building and releasing. Leading and learning. Holding and letting go.

Purpose is the driver behind everything I do.

And I know — without question — that every season has brought me exactly where I’m meant to be.
I’ve lost hundreds of thousands. I’ve made wrong decisions. I’ve miscalculated seasons. And yet, every one of those chapters refined me. Every season etched something deeper into who I was becoming.

I believe purpose is the driver behind everything.

And I know — without question — that each season has brought me exactly where I’m meant to be.

Kristy

A Little About

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Selected Milestones

 • 20+ years in entrepreneurship
 • 7-figure brand in year one
 • 95,000+ products sold online
 • Commercial & residential land acquisition and development
 • 7-figure short-term rental exit
 • Harvard speaker & national conference presenter
 •Founder of interconnected ventures across product, property, and advisory.

How I Work

Today, I advise founders and investors on evaluating opportunity, structuring risk, and positioning assets for long-term value.
I work at the intersection of:
 • Brand positioning
 • Real estate strategy
 • Asset development
 • Operational clarity
I don’t believe in hustle without structure.
I believe in discipline with direction.

In addition to advisory work, I hold my real estate license with Bagley Commercial, where I focus on strategic acquisitions, land positioning, and long-term asset development. My advisory lens is informed by real transactions, real risk, and real capital — not theory.

Explore Advisory

What I Build

I’ve built product-based brands, acquired and developed land, restored historic property, launched and exited businesses, and advised founders on structuring risk and positioning assets for sustainable growth. From STARTplanner® to commercial real estate through Vision Properties 1926, from The Hummingbird Homes to advisory and speaking engagements, each venture has been rooted in the same foundation:

Clarity. Systems. Intentional execution.

I don’t chase trends.
I build infrastructure.


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