Branding you!

It has kinda been a work in progress for me, and I think with any small business it is. While at the Uncensored Event in LA everyone was asking me what is the most important thing in marketing. In my opinion I think it starts with you, and I don’t think it just applies to photographers. As Marley states, people work with people they know, like, and trust. So with that being said let your clients know, like, and trust you. I have been working on some major updates to my site. From the get go I have always had pieces of me on the site, but now there is most of me. You can come to my site to find out random facts about me, know the things that I like, and get to know me and my family. Then you can dive into my blog and to read random stories and facts about me. I think a blog is SO important! Everyone keeps saying they are not good at writing. Ask my husband… I am the worst!!! But it is just like any other skill, you have to practice! I think it gives people a little bit of an insight to how I see the world… regardless if my grammar is well… not the best.

Am I sure I probably don’t get some inquiries from brides because they look at my fluffy dog that has a matching plaid scarf to my son and think OHHH MY GOSH this chick is crazy! Of course I don’t but that is okay, because that was not my target clients in the first place. You have to be sure of your branding and who is your target clientele. In a service based industry and especially for photographers it is important for people to either like you or not like you, be able to be comfortable or not. All of these are big questions that brides need to know prior to booking. A technically skilled person that has a hard time getting the bride to be herself does not have a good end result. Does that mean you have to put yourself out there? YES! Start slow… if you don’t have a head shot on your website…. start there!

When you come to my homepage you know immediately who I am. Yes I know some people won’t like me, but again that is okay.

Then if you click on my name you can find out random facts about me and my world.

So my suggestion is start with you… branding you! Because you know what, NO one can duplicate that!